Let there be light – LED Displays and their role in the real estate industry

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Sotheby's Canada

Grabbing the attention of the passer-by

The point of a window display is all about grabbing the attention of the passer-by. Being seen is key to the success of any company competing and succeeding in any industry. This is especially the case in the competitive real estate industry.

A display window needs to be eye catching, it only takes a few seconds to walk past a store window. If you don’t grab the attention of the passer-by in those few seconds, you have lost the sale.

Illuminated signage is an advertising and branding tool that can generate a significant amount of attention. It has the potential to increase your customer base and referrals by in excess of 75 percent according to studies.

How LED Displays can help your real estate business

Sotheby's Canada

The use of LED Displays in the real estate industry has exploded in recent years. Companies now  realise the affordability of the products as well as the advantages that they hold over traditional forms of signage. They have also come to realise that the use of LED displays does substantially increase the chances of sales.

A business’s exposure will be dramatically improved with a product that will stand out at all times, day and night, and will be visible in all weather conditions. This is especially important when running a business in the northern hemisphere. Limited hours of good visibility play a factor during the long winter months.

LED lighting is especially useful as it uses less energy than traditional neon signage. It is also longer lasting and more environmentally friendly. It creates the opportunity to catch the eye, and attention of the consumer. It also holds it long enough for the passer-by to consume its message.

Let there be light

Sutherby's Canada
Sotheby's Canada
Sotheby's Canada

Lighting has a direct effect on our mood. Much like sunshine affects our mood and can make us feel a lot more cheerful and optimistic about life, so have studies shown that bright artificial light can make us feel emotions more strongly, and even affect our decision making.

LED lighting engineers are producing lighting systems that directly improve an individual’s mood and feeling of wellbeing. All of these things game changers in the work environment, and when trying to draw attention to a product.

So, what better way than to use the power of light through LED display signs in order to sell a product? Not only will it put a smile on your customers face and lift their mood, but it may be instrumental in putting money in your pocket.

VitrineMedia can help you grow your brands visibility through your window display and increase foot traffic into your store. VitrineMedia has a wide choice of LED illuminated displays that will breathe new life into your window displays and put you ahead of the pack.

Don’t let that “window” of opportunity pass you by.

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