Never underestimate the power of visuals

We are living in the age of visual communication and visual content plays a crucial role in how we absorb information and remember it. The world we are living in is becoming increasingly visual, which is why visuals play such a major role in telling a brands story.

Studies show that as many as 65 percent of the population are visual learners. This means that adding visuals to courses are key to engaging learners and for them to retain and recall information. Our brains are capable of processing visuals around 60,000 times faster than they do text.

And so does this theory also applies in the business world. Visuals are so important as they stick in a person’s brain so much more easily than words. The better the visual, the more likely to attract customers and in turn generate profits.

Illuminated signage and brand awareness

Signage is a great opportunity to make a first impression. First impressions do count so its important to get it right the first time round. Illuminated signage builds brand awareness and is an extremely effective method for driving local traffic.

There are reports that illuminated signage can increase brand awareness by nearly 50% and boost average purchase amount by nearly 30%. It also improves the customer experience, and a happy client, is a loyal client. This in turn is more likely to result in increased sales and customer satisfaction.

The unique real estate market in Canada

The real estate market is a tough industry to be working in at present in Canada, with the mood being one of uncertainty. After a challenging year in 2018 buyers, sellers, homeowner, realtors and investors are apprehensive as to what is to come. This is not good for realtors who are trying to put money in their pocket. Making that sale in a highly competitive market is not easy.

In order to sell, you need customers. In order to get customers, you need to be able to attract and keep their attention.

This can be especially difficult given that potential buyers are lukewarm and wary of buying. Not surprising given the uncertainty the real estate industry is facing as a whole in Canada.

The long dark gloomy winter months don’t help either, as the visibility of window displays becomes a problem.

It is imperative that realtors make the most of their window displays. They need to stand out from the rest, be seen, and be remarkable.

How VitrineMedia can help you

Regardless the size of your business, your window display is one of your most powerful tools to get your product seen and to set you aside from your competitors. For this reason it is imperative to create a window display that will turn heads and drive foot traffic.

VitrineMedia can help you grow your brands visibility through your window display and increase foot traffic into your store. VitrineMedia has a wide choice of LED illuminated displays that will breathe new life into your window displays, and put you ahead of the pack.